Our story
Creacion Botanica Guild began as a peer circle of studio florists who traded critiques late at night after weddings. We formalized our methods into courses that pair technical mastery with real-world production habits.
Today, our guild connects learners and mentors across time zones to share recipes, pricing tactics, and installation strategies that work in the field.
Mission & values
Craft with intention
We emphasize mechanics, pacing, and quality control at every step, from market selection to final delivery.
Care for the ecosystem
We teach foam-free setups, composting, and seasonal sourcing to reduce waste and increase freshness for every arrangement.
Community over competition
We believe shared knowledge grows everyone’s business — pricing transparency and repeatable workflows are core to our model.
Our milestones
Click through the key moments that shaped our guild.
Kitchen-table beginnings
Our founders hosted critique nights reviewing bouquet spirals and arch stability.
Meet the team
Ava Serrano
Creative Director
Specializes in large-form installations and color theory for immersive events. Leads our signature masterclasses.
Mina Okada
Ikebana Mentor
Brings classical line, mass, and void principles into modern retail displays and seasonal collections.
Leo Carter
Business Coach
Covers pricing strategy, production calendars, and client communication anchored in integrity and transparency.